Strategy and Marketing for Emerging Economies

The course focuses on integrating the organizational mission and strategy with the development of strategic marketing plans. It discusses how to deal with issues such as product creation, price, positioning, and communication that arise in developing markets. It evaluates the different variables affecting marketing plans from a managerial perspective. Students develop analytical skills, acquire a strategic perspective of marketing, and learn to comprehend it as an integral part of the overall strategy regarding emerging markets. Theoretical analysis will pinpoint relevant variables and their interaction when apply the analytical tools to real-world events and problems.